Principle 

As a business, your success depends in part on your ability to ensure a positive customer experience.

Many people, such as those with reduced mobility, parents with pushchairs or delivery staff, have physical accessibility needs, while others, including those with hearing loss, mental health conditions, visual impairments or concussions, also require appropriate assistance.

As the population ages, demand for accessible places will continue to grow, making investment in accessibility and inclusion both relevant and sustainable.

The benefits of making your business more accessible

Accessibility demonstrates your commitment to fairness and inclusion, which can strengthen your business’s reputation.

People with disabilities and older adults represent a large and growing group of consumers. They will account for a significant share of income in the coming years, prefer to spend locally, and are highly loyal to businesses that meet their needs.

Businesses have every reason to attract these potential customers. By taking steps to improve your establishment’s accessibility, you will draw in new clients and retain those seeking inclusive places that meet their specific needs—where they can easily obtain the products and services they require. Your business will also become more appealing to the friends, relatives, and colleagues of people with disabilities.

Accessibility efforts are positively recognised by search engines, which can boost your SEO (Search Engine Optimization) ranking and increase your online visibility.

Is accessibility mandatory?

It is essential. The Act No. 1.441 of 5 December 2016 on the accessibility of the built environment provides that any construction permit for a public-access building or for an industrial or office building, requested by a public or private entity, may only be issued if the construction project provides for:

• Common areas that are accessible
• An appropriate number of accessible toilets, in accordance with conditions set by ministerial decree
• Accessible outdoor areas providing access to the buildings

However, it does not apply to existing buildings that are not undergoing authorised works. You are not required to renovate your premises. 

Steps to take to make your business more accessible

It is estimated that 80% of disabilities are invisible, so accessibility issues are not always about door widths, ramps, or lifts. Accessibility extends far beyond renovations: simple, low-cost adjustments, a warm welcome, and attentive customer service can greatly improve access to your business.

This downloadable guide offers advice and best practices to help make your business more accessible: