Digital workshops - E-sport
E-sport refers both to the use of digital technology in the world of sport and to the practice of a sport in the digital world, particularly video games.
Worldwide video game competitions are now recognised as a sporting activity by the Olympic Committee, with some competitions awarding millions of dollars in prize money.
In addition to video games, digital technology is helping athletes to improve their performance by analysing data as part of their training.
Beyond performance, digital technology is an opportunity for sports players to diversify their revenues through advertising and image rights in the virtual world. Marketing is riding the e-sport wave, using the virtual world to promote clubs, competitions, and players.
More information about the format and date will be available soon.
Registration is not yet open for this event.
Date to be confirmed.