Understanding the process
Trademarks are the showcase of any company insofar as they designate products and services and distinguish them from those of competitors.
With the internationalisation of markets, increase in the number of offers, modernisation of distribution channels and size of the national market, it is imperative for any company engaged in an international activity to extend the scope of protection of its trademark.
This extension is facilitated by the Madrid System which offers the applicant of a national trademark or owner of an already registered national trademark, the possibility to have the trademark protected in several countries that have signed up to the system by simply filing one application for international registration at the Intellectual Property Division. The applicant or holder must be a Monegasque national or be domiciled or have a real and effective industrial or commercial establishment in the Principality of Monaco.
Once the international trademark has been registered by the World Intellectual property Organisation (WIPO), it has equal effects in the designated countries to those of an application for national registration filed directly in each of the said countries.
If the Trademark Office of a designated country does not refuse protection within a specified period, the protection of the trademark is the same as if it had been registered by that Office.
The protection covers a period of 10 years, renewable indefinitely.